I am Sorry to Interrupt You, But... | Cash Nickerson | Pulse | LinkedIn
I like the simple changes that make a big difference in our day to day lives. Take the ketchup bottle for example. When I was a lad, ketchup was packaged in glass bottles. Having watched a "bottling run" on a field trip to H J Heinz when I was in elementary school in Pittsburgh, I can tell you the ketchup went in the bottle easier than it came out. In fact, getting the ketchup out of the bottle was a physical challenge. You had to bang and bang on the bottom of the bottle just to get that thick ketchup moving. And once you did get it moving, you inevitably got too much. It was a real problem as your hamburger or hot dog got cold waiting and watching for the ketchup to move. Now, the bottles are upside down from how they were in my Wonder Bread years and you squeeze just the right amount out onto your burger or hot dog. In my day, Ketchup makers liked to brag about how thick their ketchup was. Talk about a "bottle neck." So everyone hated it. Heinz even ran a set of commercials to both brag on the thickness of their ketchup and yet try to turn the "bottle neck" into a plus. Based on Carly Simon's song, "Anticipation," the ad showed a couple of kids waiting for their ketchup to move out of the bottle and excited about the wait. "Thick Heinz Ketchup, the taste that is worth the wait."
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